In an age where digital media and the internet is actively growing, more companies, head hunters and job opportunities are being discovered and made online. The internet has created a fast and effective link for companies to network with others in the industry, as well as promoting their businesses while sourcing for their appropriate staff.
Professional networking for entrepreneurs who wish to expand their brand should be done with the use of social networking websites such as Twitter, Facebook and many others. This is effective because companies can keep track of their followers, their demographics which insights can be used for marketing strategy purposes, advertisement placements, as well as send updates on the latest happenings of the business. Other professional networking websites such as Biznik (www.biznik.com) helps entrepreneurs and small businesses to succeed by offering an avenue for collaborations and for sharing of ideas with other companies. This is to benefit the networking growth and reputation of the company.
Videos are a highly interactive form of media that involves motion pictures and sound. Musicians for example, will find this to their benefit. In the past, before video hosting websites such as Youtube and Hulu were made available, record companies would place advertisements on television networks such as MTV (Music Television Network) to create a hype and buzz for their artist. The option of creating a hype can now be made available for smaller independent artist who have a restrained budget. With the use embedding functions for external websites, the viral effect of sharing the music video is possible as the viewership rises by the re-tweets (www.twitter.com) of the video link and sharing of the video on Facebook profiles.
Blogs are a highly effective way to update and connect with potential clients. With the use of RSS feeds, subscribers receive an update without having to visit the website to check for the update. This helps potential fans if in the music industry, keep a close relation with the artist and their work.
Aspiring radio deejays can also find a place to start building their portfolio and their own song selections by creating a podcast show which is very much like a radio station but only streamed thru the internet. Websites such as Daily Splice (http://dailysplice.com) allow users to sign up for their own podcast stations with very minimal steps. Today, many niche genres of music have podcast stations dedicated to them thus building a following and a community. Such examples would be those countless stations found on iTunes.
Attached are some helpful links.
http://www.asianjobportal.com/2010/12/importance-of-professional-networking/
http://ezinearticles.com/?How-To-Use-Video-Marketing-To-Boost-Your-Sales&id=409751
Shyam Raj
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